What to Buy in Hakodate

Shopping is another source of fun in Hakodate. The enticing array of products ranges from delicious food items to top-quality knickknacks and bags, designed by local artists from Hakodate.

Recommended Hakodate souvenirs for tourists

Marugoku Products

Marugoku products are high quality canvas goods manufactured by inmates at Hakodate Prison. The Japanese style bags and accessories featuring the character "Goku" (meaning prison) inside a circular frame are popular for their durability and unique style.
“Handmade Bag Specialist MIZUBASHO”

MIZUBASHO is a specialty leather goods shop where artisans hand-finish products using deerskin and horsehide. It is a store specializing in handcrafted, highly unique leather items from Hokkaido.
OZIO (Leather Products)

OZIO' is a handmade leather brand from Hakodate, created by a local designer who uses Hakodate’s scenery and animals as motifs. The vibrant, colorful designs are truly captivating.
HAKODATE BEER

HAKODATE BEER is a craft beer brewed using underground water from Mount Hakodate and 100% malt. It is an authentic local beer unique to Hakodate.
Sake ‘GOHHOU’

Hakodate Jozo is a local sake brewery established after 35 years with a dedicated focus on the water, rice, and people of southern Hokkaido. Utilizing local ingredients, the brewery produces Goho, a modern yet deeply flavorful sake.
Sake ‘Goryo’

“Goryo no Kura” is a local sake from Hakodate, carefully brewed bottle by bottle using time-honored traditional techniques. Among its offerings, the “Goryo” series is especially renowned for its exceptional quality and has received numerous awards.
Hakodate Wine

Hakodate Wine is one of the representative wineries in the southern Hokkaido region, utilizing locally grown grapes. They offer an extensive product lineup ranging from table wines that pair easily with daily meals to sweet white wines characterized by a rich fruit profile.
Hakodate’s Coffee

As one of the first cities in Japan where coffee culture took root, Hakodate features many historic cafes and unique coffee houses. Famous names like Misuzu Coffee, Motomachi Coffee, and Hakodate Mountain offer a wide selection of both whole beans and convenient drip coffee bags.
Kelp Products

Kelp harvested in Hakodate is one of the highest-grade kelps available. Dried kelp products soften when soaked in water and are easy to use in a variety of dishes. Furthermore, items like kelp dashi (soup broth) and kelp soy sauce further enhance the delicious flavours of your cooking.
Squid Souvenirs

Delicacies processed from fresh squid, such as Kogane Squid with skin, dried squid, and shredded squid, offer a rich umami flavor that intensifies with every bite. These products are popular among a wide range of people as snacks for alcoholic beverages or light refreshments.
Ikameshi (Squid Rice)

This exquisite dish features Hakodate's famous squid stuffed with rice and simmered thoroughly in a special sauce. Available in vacuum-sealed packaging, it serves as an ideal souvenir. In Hakodate, also known as the City of Squid, these popular squid products are not to be missed.
HAKODATE RUSK

Bite sized rusks made by the long established Hakodate bakery, King Bake. These products use Hokkaido grown wheat and come in over 10 different flavors.
SENSYUAN SOHONKE

SENSYUAN SOHONKE is a long established Japanese confectionery shop with over 100 years of history. Its popular products include Ganso Yama-oyaji (rice crackers), Hakodate Sanpo (steamed buns), and Apple Pie.
SNAFFLE’S Cheese Omelette

Hakodate Pastry Snaffle's Cheese Omelette is a popular confection that represents the city of Hakodate. Made with an abundance of fresh milk and cheese from Hokkaido, it offers a light, velvety texture and a rich flavor that melts in the mouth.
Petite Merveille MEL CHEESE

Petite Merveille Mel Cheese is a bite-sized cheesecake that has received the Grand Gold Quality Award from the international food competition Monde Selection. It features carefully selected ingredients from Hokkaido and is characterized by a light, refreshing flavor with a refined sweetness.